Not exactly my directorial debut as I have directed several other pilots for TV but this is my first music video and also the first video that can be shown to the public without NDA ties. Needless to say this was an awesome project to work on and some of the video was shot on a famous tourist destination beach in Italy.
The video relates to the deep, heartfelt lyrics of the song;
We’ve all hurt someone
Something we regret
Something that can’t be undone.
Underneath this skin
Is someone buried deep within
Therefore the story behind the video picks up on the human nature of hurting others despite how much we care for them and the fact that it is kind of a viscious circle, we’ve been hurt and we’ve hurt someone else etc.