Quite an old project now but still very much a personal favourite. This was a study of the Amazon website in collaboration with the  Swedish based Fantasy Interactive (Fi) agency where I was asked to redesign the Music Store section. It was an excellent excercise in User Experience  that involved a lot of research.

Amazon, in general is very cluttered and confusing from a UI/UX perspective.  My solution gives it a clean, immediate approach centered around the mutually beneficial optimisation of the user’s experience both for the user and Amazon itself.

The concept also gives added functionality features, a social aspect and allows the user to personalise the interface to their own needs through drag and drop panels.